Apart from the content found on your website, it is important that your website is also visually appealing and SEO-friendly. Similar to a physical store, the web design will determine if the customer would want to stay in your store. If you wish to have a higher lead conversion, it is important to determine if your web design is SEO friendly. Now, you must ask yourself if it is time for a web redesign. The answer to this question can be found in the article below.
What Makes a Good Website
According to SeekBrevity.com, web design is not just simply about art. They explain quality design as something that “…renders everything with intent. There are reasons for where it is positioned, what size and color it is, how it moves, etc. Those decisions are based on analytics, standard conventions, and solid user experience (UX). While aesthetics are an important component of web design, they’re not the driving force. Good design helps a potential customer understand who your company is, what you do, and why they should choose your product or service. It also makes your product or service easily accessible, so that it’s easy to convert a potential customer into a repeat client.”
Here are some factors that determine a good website:
Visual Appealing Website
A. Colors
You pay attention to the color of your outfit. You pay attention to the color of your furniture. On top of that, you even pay attention to the color of your car. So, why wouldn’t you want to pay attention to the colors on your website?
Depending on your business, it is important to use colors to your advantage. Gone are days of black and white TV. This is also the same for businesses since the color white is often associated to boredom. This is why the use of colors can help build a business.
It is important to use colors that entice the viewers to react to your call to action. In addition to this, it should make the readers want to trust the website and what you put in it. It should call their attention to the most important portions of your website.
For example, based on psychological studies, red evokes the feeling of hunger. This is why most restaurants carry this color. In line with this, if you use it on a food website, it can help make your customer order faster since it entices hunger and reduces analytical thinking.
On the other hand, orange and pink can help build the trust of your clients since it helps calm down the readers. However, the good thing about web pages is that you can change the colors and use it to your advantage.
B. Font
You may think that meaning of the content is the only important thing when it comes to the words on your webpage. However, it is also important to style the words on your page. This is because it helps catch the eyes of the readers to the most important part of your page.
You can make the texts bold, italic, or underline it. Another option is to make the font larger or smaller depending on your needs. When you use font that are too professional looking, the users may get discouraged to keep reading. This is because it can be too intimidating for them.
However, the most important part is to make sure that you catch the attention of the readers. Emphasize the part of the content that you wish to stand out to ensure that the readers are able to grasp the point of what you are saying. Readers often lose interest almost immediately. This is why it is important to keep them interested by giving them something that catches their eyes.
SEO Friendly Website
Apart from the visual appeal of the website, it is important the page is search engine optimized. This helps your page rank higher and your visitors stay longer. Both of these benefits lead to a higher lead conversion for your page.
A. Mobile Responsive Design
How often do you browse the internet on your mobile phone? I would say I often do my online shopping through my mobile phone more than my laptop. Honestly, I don’t think I am the only one that does that. In this day and age, the mobile phone has become more convenient for browsing the internet.
Do not let your business run slower just because your website is not mobile responsive. Make sure that your readers can access your page even when they are on the go. It is important to make sure that your page is accessible through all forms of technology.
B. Easy Navigation
When you need to find something in an actual store, you can ask the salesperson for directions. However, when you are in an online store, it wouldn’t be worth your time to ask customer service for every small detail. When the user gets lost while navigating through their website, it is highly likely that they will find another page that is easier to navigate.
It is important to properly label every section of your page to ensure that users can navigate through your page easily. The easy navigation can help the user convert to more leads, which can help lead to a higher income for your business.
C. Optimize Images
Oftentimes, we keep adding images to our website to break the text. However, we do not think of the consequences that this leads to. When a website has larger images, it takes a while for it to load.
This can irritate your readers and lead them to leave your page almost immediately. You want your readers to stay on your page, which is why you need to make the experience more convenient for them.
When using images for your page, it is important that the images are SEO-optimized. this helps the page load faster to make the readers stay on your page longer, which leads to a lower bounce rate.
The Importance of Web Design in SEO
As we have previously mentioned, “SEO has several aspects that you need to focus on. Others think that web design is just concerned about the appearance of the page. However, SEO web design should also focus on how to maximize your page for the use and benefit of your site visitors. The design of your page can make or break the visit of your potential clients. In turn, this can determine your bounce rate.
You are now climbing up the ranks of major search engines. However, if your bounce rate is high, chances are you would not be able to go any further. This is why it is important to use web design and page optimization to help with your SEO.”
Find out more about The Importance of SEO Web Design by clicking this link.
The Effect of Poor Web Design on Website Performance
If you are new to the whole SEO thing, you may be wondering why the web design of a business is important. Allow me to explain it to you by comparing the website to an actual physical store. Think of the web design as the layout of your store and the content as your actual product.
When you stroll around the mall, think of the things that make you want to go to any store. Practically, most people get into a store to buy something that they really need. When it comes to physical shops, it is highly likely that the big players in any industry will catch your attention.
You go to the leading sports shop, the leading phone company, or the leading sports brand. However, search engines are a different ball game. Small players in various industries can win this game when they employ the right SEO techniques.
When you go online shopping and you have a specific product in mind, you go to directly to the online store that sells the product that you intend to buy. On the other hand, if you have no idea where to purchase it, you can type in the name of the product that you want to buy in a search engine.
More often than not, you click the first link that pops out. Now, the first website that shows up in your search is usually the one that has “won the SEO game” in the keyword that they try to rank for.
Low Conversion Rate and Higher Bounce Rate
Now, if you go to any store, you are unconscious about the effect of the layout of the store on your purchasing decision. When the products are visible and the design of the shop is appealing, buyers are encouraged to purchase more. Studies suggest that a majority of customers are intimidated by salespeople, which is why it is important to properly display all the products in a manner that they stand out.
Similar to a physical store, it is important that a website is designed in a manner that entices the customers to buy. If a website does not display their products well, customers may not find them. It is important that you pay attention to the ease in navigation of a page since potential visitors will only need thirty seconds at most before deciding if the page has what they need.
When a potential customer immediately leaves the page, it sends a signal to Google that the site does not provide value for their users. A higher bounce rate can cause your page to rank lower. Google prioritizes pages that provide value to the user, which is why it is important to keep the users on your page.
How do you stop your potential customers from leaving your page immediately?
Create a good first impression by using the web design on your page to captivate your visitors. Make sure that they can easily navigate through your page to find what they need. Use readable fonts and captivating images that load fast. You have to make sure that your website adds value to your users.
How to Convert your Visits into Leads?
In order to convert more visits into leads, it is important to make your call-to-action visible and attractive. You must let your visitors know what you want them to do. Visible call to actions will provide benefit to both the readers and the page owner.
Now, where should I put the call to action on my page?
First things first, you must make sure that the Call to Action should be the most visible. Your main call to action should be placed on top so that it can immediately capture the eyes of the readers. If they still need more time to gather information, the reader should find more details in your content.
This is why it is important to put another call to action around the middle portion of your content. It also adds emphasis on what you wish for your visitors to do. There are readers that read until the very end of an article, which is why it is important to put another call to action towards the end so that the readers would not forget what they have read.
Conclusion
Now, is it time for your website to get a web redesign?
If your answer is YES, we might be able to help you find the solution to this problem.
At SEO Miami, we offer web design services that have been tested and proven to help businesses increase their ranking. We focus on creating visually appealing websites, but we also make sure that we create websites that are SEO friendly.
We work on getting people to visit your page by ranking high on Google. However, we also design your website to ensure that the visitors stay on your page.
If you wish to get a free quote on our web design services or any of our services for that manner, you can give us a call at 786-355-8085 or send us an email at info@seo-miami.com.