The days of acquiring links just to climb up the SERPS are over. Traditional SEO is giving way to a more effective strategy that encompasses more than just Search Engine Traffic. Inbound Marketing is made up of a richer set of marketing efforts that leads to more qualified and presold traffic. Today’s most succulence businesses are no longer playing the SEO gameplan alone, they are using a whole suite of strategies summarized as inbound marketing.
What is Inbound Marketing
In a nutshell, inbound marketing consists of creating not just relevant, but engaging content for your potential customers to consume. This content is distributed through a multitude of channels, including social media, video sharing sites, Paid Ads and email marketing. The objective of marketing content is not to sell, but to deliver value. In the process, prospects become familiar and develop trust in your brand. The quality, presentation and consistency of your content will directly affect how much trust and exposure is gained, as a effective campaign is more likely to be shared and hopefully go viral. Once trust in your product or brand is established in your prospect, it is much more easy to close a sale.
Inbound or content marketing is hard work, but the results are often much more rewarding than a solitary SEO or social media campaign. SEO and social media are part of a well designed Inbound Marketing campaign. However, inbound marketing consolidates all these channels to deliver a unified message. Understanding the basics of SEO, Video Marketing, Paid Advertising and Social Media Marketing will facilitate your understanding of Inbound Marketing.
If you are interested in starting an inbound marketing campaign for your business or product, you have are in the right place. Call (786) 463 4030 and let us explain what we can do for your business.